Creative Direction

High-level vision, aesthetic clarity, and concept development for brands & experiences.

Brand Aesthetic Development

Defining the visual world, mood, tone, and emotional identity of your brand.

Visual Identity Systems

Cohesive art direction, palette, photography style, and visual language.

Experience & Environment Concepting

Aesthetic + sensory direction for spaces, events, hospitality, and experiential design.

Content + Photography Direction

Creative oversight for editorial, campaign, and brand content — from concept to execution.

Storytelling & Messaging Strategy

High-level narrative framing, tone, and voice direction for brand consistency.

Digital Presence Review

Elevating your website and digital touchpoints through refined visual + messaging alignment.

Creative Retainer

Ongoing high-level advisory for founders, brands, and creative teams.

I work as a creative consultant and advisor, partnering with teams at moments where clarity and direction matter most. My role sits upstream of execution — helping shape vision, refine creative direction, and guide high-level decisions across brand, space, and experience.

I bring a strategic, editorial lens informed by hands-on execution, allowing ideas to be both aspirational and grounded. Engagements are collaborative and focused, designed to unlock momentum without unnecessary complexity.

I partner primarily with founders and small teams building thoughtful, experience-led brands — often at early or transitional stages of growth. Clients typically come to me when they’re shaping a new direction, refining an existing one, or preparing for a meaningful next phase.

My work spans lifestyle, hospitality, creative real estate, and brand-driven businesses. I collaborate selectively, prioritizing projects where taste, trust, and long-term vision are valued.

Born and raised by the beach in Santa Monica, CA, I’m drawn to light, composition, and the emotional impact of visual storytelling.

With 20+ years across styling, photography direction, and creative leadership, I work at the intersection of brand identity, aesthetic clarity, and narrative strategy.

My background spans editorial, interiors, and lifestyle imagery for clients including Amazon, Williams Sonoma, RH, Airbnb, Target, Nike, and others. I bring a refined, consistent eye and a strategic understanding of how visuals shape perception and brand value.

I founded Paloma Home Studio—a boutique design and interiors firm featured in Elle Decor, Dwell, and The New York Times—which I successfully sold after six years of leading its creative direction and visual language. That experience informs my approach today: thoughtful, efficient, and grounded in both creative and operational insight.

Alongside my consulting work, I collaborate with Airbnb’s internal Creative and Production teams on visual strategy, content development, and listing experience initiatives. This work includes supporting photography guidelines, aesthetic direction, asset consistency, and creative problem-solving across a range of internal projects.

Today, I partner with modern brands, founders, and creative teams to clarify their voice, shape their visual world, and build cohesive, elevated narratives. Whether refining a brand identity, directing content, or establishing an aesthetic foundation, my work blends creative clarity with practical execution—helping brands evolve with intention and confidence.